Assignment 5 ( Part 1) Theme: LOVE

This week, we were supposed to design 2 greeting cards bearing in mind the principles of colours. With that in mind, I produced 2 greeting card samples:

I picked up this quote "Love is like receiving a glimpse of Heaven" after spending literally 1 hour searching for sutiable quote. I wanted something that wasn't too cheesy or lovey-dovey, because the target audience I had in mind for my card was "Friends". I wanted my card to be sorta a Inspirational card, you know the kinds you wld buy from a bookstore to drop a note to a friend you love n are concerned for. So even the colour theme I chose was a deliberate avoidance of the "Over-the-top" pinkishhh tones with hearts and all.

The first design was supposed to be my interpretation of "Heaven", an edenic place. Therefore, blue is being used because it's really calming and soothing to look at. It's also supposed to represent "Heaven" and "divinity". The other colours chosen e.g. orange is supposed to complement the blue, and when placed together their intensity is heightened. Miss Siti was also sharp enough to point out that the green I used for the text was to represent the "grass" we would see in a sort of Eden-like place. This is coupled with the pictures of the 2 doves plus the "clouds" i made in the background. Yupz...

The second design was actually a slipshod and rather last-minte piece I rushed out. However, ironically, the class seemed to like this design more than the 1st (sighs..) As you can see, their was no conscious attempt to match the colours, I just haphazardly chose a shade of pink as the background and slapped on the text using a darker reddish brown tone.

Some comments from the class:

1) The first one is good because their is more balance in the design and the colours used. However, at first sight, they would not associate this card as a "love" card due to the lack of obvious colours like pink/purple to represent love.

2)The second card will be more likely to capture someone's attention as a "love" card due to its more striking hteme.

I also asked the class if they thought the pink in the 2nd one was too glaring. They agreed, and many advised me to lower the opacity.

Since the class was rather divided (only slightly more than half chose the pink design), Miss Siti told me it's up to me to decide which design I preferred to work on.. hmm... I will reveal it in the next post then! (: